Hi, I’m erica

I’m a nationally certified Pilates instructor with over 12 years of experience teaching, mentoring, educating and building sustainable Pilates businesses. My thoughtful approach to teaching combines my passion for anatomy and biomechanics with an athletic, challenging contemporary style where there is always a clear why behind any exercise or variation.

I specialize in pre- and postnatal Pilates, special populations, thoughtful private & group class programming, and I’ve helped studios design offerings, train staff, and launch programs that truly serve their communities. Through workshops, certifications, and in-studio education, I support studio owners who want elevated, inclusive programming and teachers who want to deepen their skills and confidence on the apparatus.

I also mentor instructors in brand building and business strategy, blending my background in advertising and marketing with real-world studio experience.

Whether you’re looking to bring impactful education into your studio or grow as a teacher and business owner, my work is rooted in clarity, connection, and long-term success.

Pilates educator / mentor / business coach / dirty martini lover / hopeless romantic / reformed people pleaser / midwest to la girl

Work with Me

**SINCE THEN, I’VE MADE IT MY MISSION TO SUPPORT PILATES TEACHERS AND STUDIO OWNERS WITH EDUCATION, MENTORSHIP, & STRATEGIES THAT LEAD T0 SUstainable SUCCESS.**

I REMEMBER THE MOMENT I REALIZED BURNOUT WASN’T A PERSONAL FAILURE— IT WAS A SYSTEM PROBLEM IN OUR INDUSTRY.

In an industry full of gatekeeping and big egos, I’m an open book. I want to share as much knowledge as I can so we can move the industry forward with grace and kindness. Community over competition, always. Abundance vs. scarcity, always.

From burned out CORPORATE GAL to PILATES BIZ OWNER

MY JOURNEY TIMELINE

Worked 60 hr weeks as a project manager and senior account manager at an advertising agency on the Coca-Cola account. Was miserable but the trips to Atlanta were cool. Dreamed of a more fulfilling career where I could help people.

2009-2014

Passed my STOTT certification exam with a 92%. Started teaching at local studios.

2016

Started doing pilates regularly to help with lower back pain and fell in love. I wondered, could I teach this and help other people with chronic pain? Started my STOTT Pilates certification program while still working full time in advertising.

2012

2014

Opened my private home studio in my hometown in MI. Was fully booked and waitlisted within 9 months of opening.

2021

Wrote my Pre and Postnatal Certification for Pilates teachers. Ran the first round which was fully sold out. Started mentoring other Pilates instructors.

Created and successfully ran a sold out webinar: “Building your Pilates Brand.” Wrote and launched my self-paced course- The Business and Brand Accelerator for Pilates teachers.

2023

Moved to Los Angeles and worked at multiple studios. Helped lead teacher trainings, continued mentoring teachers, and taught my own workshops at studios around the city.

2024

Mentoring instructors via my 1:1 mentorships. Teaching my Pre & Postnatal workshops at studios locally & across the country. Growing my inclusive community for Pilates teachers, Pilates Cult.

2026

MY FULL CREDENTIALS

I’ve always taken education very seriously and have made it a priority to keep expanding my knowledge beyond my initial STOTT Pilates certification. Here’s a comprehensive list of all of my certifications & my degree:

STOTT Pilates Full Comprehensive Level 1 Certification in Matwork, Reformer, Cadillac, Chair, and Barrels (2012-2014)
STOTT Pilates Level 2 Training in Matwork, Reformer, Cadillac, Chair, and Barrels (2012-2014)
STOTT Pilates Injuries and Special Populations course (2013)
Nationally Certified Pilates Teacher (NCPT) (formerly PMA- CPT) (2017)
Pre/Post-natal Health and Exercise Certified Pilates Specialist (via the Center for Women's Fitness) (2017)
Specialist in Pilates-Based Exercise for Neurological Diseases (2018)
Pure Body Classical Bridge Program (2019-2020)
Bachelor of Arts in Advertising - Michigan State University (2009)

click for full resume

Fun facts about me

Growing up, my mom always saved to help make travel possible for us. She started me at a young age- I’ve been traveling since I was 5 years old and have been to almost all 50 states, the Middle East, Europe, Asia, and Africa! I love the reset of immersing myself in new places.
While I don’t have siblings or a big family, I have many wonderful friends here in LA and back at home in MI. When I’m not working I love to sip a cocktail and go to interesting new spots and laugh.
My top genres are alternative R&B and hip-hop. Absolutely no country ever. I played piano for 9 years and guitar for 5. Music is the soundtrack to life and I couldn’t live without it.
In my mob wife era, always. I rewatch the Sopranos yearly, and my favorite movies are Goodfellas, Scarface, and Pulp Fiction.
Reading has always been one of my favorite pastimes- I specifically love memoirs or bios of celebrities or musicians along with self-help books. Some of my favorites are Embrace Your Power by Louise Hay, and The Seven Spiritual Laws of Success by Deepak Chopra.
Pam and Tommy, Kate and Johnny…I know and love all of the 90’s couples and secretly wish someone would invent a time machine so I could go back and live in 80’s/90’s LA. The music, movies, and TV shows are so iconic.